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Handloom mark will boost trade, feel weavers

Staff Reporter

One-time registration fee for life-time membership has been fixed

— Photo: R. Ashok

This is the mark: V. Velmurugan, centre, Deputy Director, Textiles Committee, Karur, explaining the handloom seal to weavers in Tiruchi on Wednesday. S. Muruganandam, right, Tiruchi district president of Handloom Weavers Association, looks on.

TIRUCHI: Weavers in district have expressed their overwhelming support to the introduction of ‘Handloom mark’ scheme by the Centre and expect that the exclusive identity will bring more fortunes to their trade, both domestic and international. The Centre has introduced an exclusive two marks, one for domestic sale and another for export goods.

Presiding over an awareness seminar on ‘Handloom Mark Scheme’, organised jointly by the office of the Development Commissioner for Handlooms, New Delhi and the Textiles Committee, the implementing agency, here on Wednesday, S. Muruganandam, District president of the Handloom Textiles Producers’ Association, said that the scheme would benefit the weaving community to a great extent.

He said that the mark would help buyers distinguish between genuine items produced by handloom weavers and poor quality. It would also promote handloom products in domestic and international markets, enhance the international marketing linkages and improve price realisation, he said appealing to the weavers to register themselves as life-members to be eligible to use the mark.

V. Velmurugan, Deputy Director Textiles Committee, Karur, who explained the importance of the mark, said that while domestic products carried the logo ‘Handloom’, export goods would carry the mark ‘Woven in India.’

A one-time registration fee for life-time membership has been fixed for various categories such as individual weaver, master-weaver, primary society, development and promotion sector and exporter and it varied between Rs.25 and Rs.10,000 depending upon the category, he added.

He also said that criminal proceedings, including fine and imprisonment, would be initiated under the provisions of the Trade Mark Act, against those found misusing the handloom mark.

G. Ramesh Babu, Cluster Development Executive, Musiri,; T.K. Ekambaram, Assistant Director of Handlooms and Textiles, Tiruchi; K. Shanmugam, Assistant Director, Textiles Committee, Karur were among those who spoke.

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