New Delhi   

A new look at the phenomenon called SRK

Shah Rukh Khan

NEW DELHI: Attempting to explain the formula behind Bollywood Badshah Shah Rukh Khan's unparalleled success at home and abroad is a special programme that goes on the air on Discovery Channel this Friday.

Titled “Revealed: Shah Rukh Khan”, it has leading film-makers, social anthropologists, scholars, film critics and lifestyle experts detailing the virtues that make the Delhi-born actor a mega film star, a consumer-friendly face for brands, an innovative entrepreneur, a non-resident Indian icon and an ideal family man. Film critic Anupama Chopra, advertising and brand expert Prasoon Joshi, social anthropologist Shiv Vishwanathan, media expert Priya Tanna and other known personalities will uncover the secret of SRK's enviable success.

The programme details how the actor's insatiable ambition combined with the overall socio-political changes during the past two decades and the country's globalisation path transformed an industry-outsider into an icon of contemporary India.

Commenting on the one-hour programme based on his life, Shah Rukh Khan says: “For many years I have enjoyed watching Discovery Channel. I am quite excited that viewers will now watch a programme on my life on this exceptional channel.”

Featuring interviews, anecdotes and footage from his movies, the programme will explain how the larger-than-life actor fulfilled his dreams by grabbing every opportunity that crossed his path, however difficult or unexpected those crossings might have seemed.

Tom Keaveny of Discovery Networks Asia-Pacific says: “Shah Rukh Khan is a global icon and we are excited to present his phenomenal success story to viewers across the world.”

Rahul Johri, also of India Discovery Networks Asia-Pacific, says: “Discovery Channel's unique strength is in uncovering the unexplained phenomenon, be it life-changing events, personalities with global influence or unique wonders of our nature. This time it will examine the beginning, growth and impact of one of the biggest success stories of contemporary India -- Shah Rukh Khan.”

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

A different take on global warming
‘Take care of our education'
A new look at the phenomenon called SRK
Concern over continuing female foeticide
Three women killed in wall collapse
Woman kills child, then herself
Ministries vying for authority over biotech regulator
NHRC directs Orissa to act against perpetrators of ‘bartan’ system
Madhya Pradesh accuses Centre of filing “incorrect” affidavit
Notice issued to company building Maheshwar dam
Contempt notice to Civil Judge
Mother Dairy eyes boost for milk sales
NDMC Budget focuses on Games projects
Lessons of wisdom from Sitar Guru
Nod for many East Delhi infrastructure projects
State moves SC on BBMP polls
Jamia team wins photography award
No cut in age for liquor consumption
Three-year jail term for harassing wife
Rape case report sought
AIADMK MPs take up sugarcane price issue with Manmohan
Five policemen arrested for dereliction of duty
Over a dozen deaths later, some hope for Asha Kiran
New directions on parole notified
Privatisation of passports system opposed
Young jeweller killed during robbery
Delhi boy succumbs to blast injuries
‘Release journalists framed in false cases’
New-age entrepreneurs
Police awards for brave duo
Man held for circulating fake U.S. banker cheques
ACB arrests Delhi cops on extortion charges
Britons sent to Lampur
Water supply to be affected
Now a code for “greenest ever” Games
Pension demanded for journalists
Road to remain closed
Free medical check-up camp
In the capital today

Copyright © 2010, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu