The Hindu : Sport / Cricket : Sahara to review Indian cricket team's sponsorship

Online edition of India's National Newspaper
Wednesday, Mar 24, 2010
ePaper | Mobile/PDA Version

Sport

Sport - Cricket

Sahara to review Indian cricket team's sponsorship

New Delhi: Having bid a staggering over Rs. 1,700 crore for buying an IPL team, Sahara will review its sponsorship to the Indian cricket team, Group chief Subroto Roy has said.

Sahara had bagged the sponsorship for the Indian cricket team for Rs. 400 crore for a four-year period ending December 2009, and had agreed to continue for six more months as the BCCI could not find any sponsors.

In the eventuality of Sahara discontinuing the sponsorship, BCCI may find it difficult to rope in a new patron given the mad rush for the IPL.

“Only thing we will see is our continuation of sponsorship to the Indian cricket team. We will sit on that and we will discuss on that.

“But on all other sports nothing will be affected,” Roy said on the impact of the group's aggressive bidding to acquire the Pune team of the IPL.

Asserting that the group, which is also sponsoring the hockey team, would seriously consider (limiting) exposure to the BCCI and the women's cricket, he said, “We will take a conscious decision about it.” — PTI

Printer friendly page
Send this article to Friends by E-Mail

Sport