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Ayurveda expo showcases new products

KOCHI: The Ayurveda product expo at the Global Ayurveda Summit 2010 is a revelation of the leaps and bounds that the Ayurveda products have made from their earlier forms. Packaged in attractive packs are various products by Ayurveda hospitals, pharmaceutical companies, research institutions, NGOs, spas and resorts, among others.

There are tablets and capsules of Ayurvedic medicines, which are easy to consume. The big names in Ayurveda, the Kottakkal Arya Vaidya Sala, Vaidyaratnam Oushadhasala, Oushadhi, the Ayurveda medicine maker under the government sector, have on display various products for diabetic patients, or those with higher cholesterol levels. Different grades of products are now available to suit the lifestyles of people.

Cough syrups, face packs and soaps are available in various packages — with every product vying for attention with its USP. Santhigiri Healthcare and Research Organisation, with packages of Ayurveda and Siddha medicines; Sreedhareeyam, with one of its latest products addressing the obesity problem, Nagarjuna with a range of products like hair oil, pain balm, thaleesapatradi tablets, thalipody, hair wash powder, digest drops, brahmi granules and more and Bipha Drug Laboratories, with over 45 therapeutic drugs available in easily consumable forms are just some of the participants among the 40-odd ones.

There are institutes like Sahyadri Ayurveda division, promoted by the Peerumade Development Society that has come up with aromatherapy to meet the challenges of Ayurvedic drugs in spas and wellness centres.

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