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DISTINCTIVE STYLING: H. W. Park (left), Managing Director and Arvind Saxena, Director (Sales and Marketing), Hyundai Motor, at the launch of Verna Transform in New Delhi on Wednesday.
NEW DELHI: Hyundai Motor India Ltd. (HMIL) on Wednesday launched the upgraded version of its mid-size sedan Verna and announced plans to introduce a car smaller than Santro to target fast-growing mass car market in the country.
Loaded with dynamic features and a distinctive sporty styling, Verna Transform's 1.6 litre petrol versions are priced between Rs. 6.55 lakh and Rs. 7.50 lakh, while the 1.5 litre diesel variants come with a price tag of Rs. 7.87 - 9.21 lakh. The company hopes to sell about 2,000 units a month in the domestic market.
“Verna Transform is all set to boost Hyundai's already superior line-up of products in India by raising the benchmark in the sedan segment even further. The car's distinctive sporty styling and dynamic features complement the refined power and thrilling performance that the Verna brand stands for,” HMIL MD and CEO H.W. Park said while talking to journalists here.
Verna was first launched in September, 2006 and has so far sold over 82,000 units. The new upgraded version of the sedan comes with new exteriors and ‘sharp eye' headlamps, while the interiors have been changed to increase user convenience and driving comfort, besides getting unique blue LED illumination.
The company is also planning to unveil a new small car at the next Auto Expo in Delhi in 2012. The car is now under development stage at the parent company's plant in Korea. The car will be positioned below Hyundai's flagship model Santro and target Maruti Suzuki's Alto which is the highest-selling car model in India. HMIL will also be launching its sports utility vehicle ‘Sante Fe' by 2010-end. About the company's sales, Director (Marketing and Sales) Arvind Saxena said the company hoped to clock over 15 per cent sales in the domestic market in 2010. It sold a total of 5.60-lakh units in 2009, which includes exports of 2.70-lakh units.
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