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Eureka launches new water purifier

Special Correspondent

MUMBAI: Eureka Forbes has launched a new product AquaSure for safe and pure drinking water. The product, AquaSure 3PCTi storage water purifier, is powered with SureKit Shield which is the result of the company's research for over a decade in providing safe drinking water. The company has been in the market for the last 25 years with its popular product Aquaguard.

Price range

AquaSure 3PCTi is priced at Rs. 2,290 with the cartridge re-fill priced at Rs. 200 only. According to a company release, this product will be available in two colour variants — white and grey.

It uses a revolutionary water purification technology: PCT — Positive Charge Technology — inside its SureKit Shield to offer consumers not just pure, but safe drinking water. This technology comprises a complex maze of positive charge “attractors” which trap all disease-causing bacteria, virus and cysts and removes harmful chemicals and other organic compounds. AquaSure 3PCTi has a unique “Natural Shut off” to indicate to the consumer when to change the SureKit Shield. The SureKit Shield is consumer friendly, extremely easy to use, maintain and replace (after natural shut off).

According to Shapoor Mistry, Chairman, Eureka Forbes, “We continue to dream of pioneering and leading to provide solutions in drinking water that will enrich and enhance the daily lives of common citizens, enabling us as a country to combat everyday diseases better and forge ahead with even greater leaps as a nation.”

Eureka Forbes, a part of the Shapoorji Pallonji Group, is a Rs. 1,200-crore multi-product, multi-channel corporation and is Asia's largest direct sales organisation with leadership position in domestic water purification systems and vacuum cleaners.

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