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Essar Steel's retail initiative

KOLKATA: The retail business of Essar Steel through hypermart and expressmart formats contributes in good measure to its revenues, company CEO Malay Mukherjee said here on Friday.

At a press conference Mr. Mukherjee said the company planned to stock products made by others too. Steel had always been sold in a traditional manner in the domestic market. Essar Hypermart had spearheaded the marketing of steel and it now aimed to have a hypermart at every 200 km.

Catering mainly to the SME segment, it offered a comprehensive range of flat and long steel products with immediate delivery and transparent pricing.

From 100 hypermarts and 419 expressmarts (franchisee outlets) now, Essar was planning to have 126 hypermarts and 650 expressmarts by March 2011, Mr. Rao said adding that Tier 2 and Tier 3 cities would be adequately covered.

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