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Thiruvananthapuram: Kerala, with its core strength in the information technology (IT) sector, is positioned to tap market opportunities in Bavaria, according to an official delegation from the German State.
The officials were participating in a session on ‘Explore Bavaria: New Business Opportunities' organised by the Group of Technology Companies (GTECH) in partnership with the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology on the Technopark campus here.
German Deputy Consul General Friedrich Rahn said IT entrepreneurs from Kerala could tap the lucrative European Union (EU) market by setting up base in Bavaria, the largest and most industrialised State in Germany.
Making a presentation at the session, Mr. John Kottayil, Executive Director, State of Bavaria, India office, said some 65 Indian companies had already set up offices or manufacturing units in Bavaria with an investment of more than $ 900 million. These included Dr. Reddy's Pharmaceuticals, TCS, Satyam, HCL, iGate and Wipro, he said.
”Bavaria, the largest German State, is virtually at the centre of Europe and provides a gateway for Indian businessmen to explore the EU market,” he added.
”Home to brands like BMW, Audi, Siemens, Puma, Adidas and Allianz, Bavaria is the heart of the hi-tech industry in Germany in areas such as IT, electronics, aerospace, automobiles, mechanical engineering and telecommunications,” he said.
Mr. John Kottayil said that export from Bavaria was 150 billion Euros last year. Inviting investors to the 19 manufacturing clusters in the State, he said all assistance was provided to potential investors. With Kerala-based companies taking a lead in hi-tech areas such as IT and telecommunication, the entrepreneurs from the two countries had a natural synergy, Mr. John added.
Delivering a special address during the occasion, Anoop P. Ambika, secretary, GTECH, urged the Bavarian authorities to facilitate partnerships and joint venture projects for the small and medium enterprises from the State.
The delegation addressed a similar session at Infopark, Kochi, on Thursday.
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