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Bharti Enterprises unveils food processing unit near Hosur

Staff Reporter

HOSUR: A fully-automated food processing and beverages unit FieldFresh Foodsat, an investment of Rs. 115 crore by the telecom major Bharti Enterprises on 50:50 joint venture with the Philippines-based Del Monte Pacific Limited, was unveiled near Hosur on Tuesday.

Addressing a press conference, Bharti Enterprises Vice-Chairman and Managing Director Rakesh Mittal said: “the inauguration of the new facility heralds a new phase of development for Del Monte brand in the processed food and beverages category in the country. This investment underlines the unit's commitment to deliver world class products of great quality and taste for the discerning Indian consumers and raising the standards of the industry. Our mission and vision is to make the Del Monte as one of the top 10 brands in the processed food and beverages sector before 2014.''

The Hosur unit, which has come up on a sprawling 21.4 acre, aims to create new benchmarks in the processed food and beverages industry in the nation.

Managing Director and Chief Executive Officer, Del Monte Pacific Limited, Joselito D. Campos Jr said “India is one of the most exciting consumer markets. Brand Del Monte with its commitment to taste and quality, has had a great journey so far, and look forward to the many more milestones in India.''

State-of-the-art

Mr. Campos said the plant and equipment are fully integrated and highly automated resulting in production of consistently high quality products. The state-of-the-art facility is supported by the best in class plant manufacture for power generation and re-distribution, effluent treatment, cold storage, pasteurisation and packaging. The products will remain untouched by human hands during the entire production process.

Chief Operating Officer, FieldFresh Foods Sanjay Nandrajog said taking the brand promise of Del Monte - ``Taste. Like Never Before'' forward, this facility will house a Research and Development facility, online laboratory and automated monitoring systems.

“We are geared to break new ground in the food and beverage (F&B) market in India and I am optimistic that our plans will propel us to be one of the top two F&B companies in India by 2014,” he added.

Del Monte products would be in 30 cities across the nation in the first phase and later expanded to other cities and towns, Mr. Nandrajog said.

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