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Vestal introduces e-readers, e-diaries

Special Correspondent

CHENNAI: Vestal Enterprise, a 100 per cent subsidiary of Vestal Corporation, Singapore, has entered into the Indian e-reading market with the launch of LeAF, a range of e-readers and e-diaries. The LeAF e-reader is a new age technology that would redefine reading experience for book lovers. It is advanced, user friendly and more importantly customisable to suit the requirements of various audiences across industries and individuals.

LeAF e-diary is an ultra portable pen scanner which would enable users to go mobile and green. Addressing a press conference here on Friday, Seshadri Mukundan, Founder and Chief Executive Officer, Vestal Enterprise, said the parent company was having its customised application development centre in Chennai that developed various applications not just for hobby readers, but to cater to the specific requirements for various segments like educational institutions, professionals, corporates and publishing industry. Mr. Mukundan said though India was new to the e-reader's market, it had a potential of at least 50,000 e-readers a year. To drive the market, it was important to educate the customers on the advantages of digital reading vis-a-vis physical books.

However, he said there was an initial stigma with the concept of buying e-book. He also hoped that the B2B segment would grow much faster than the B2C segment. Ganesh Narayanan, co-Founder and Chief Executive Officer said the LeAF would be available in two sizes 6 inches and 9 inches.The device supports 18 Indian languages with customised language menu.

The price varied from Rs. 9000 to Rs.25,000. LeAF's e-diary consisted of a paper notebook, a digital pen and a small receiving unit including flash memory. The device captures handwritten notes on plain paper, stores the notes to memory and uploads them to the PC. The document could be converted into typed text with search, drawing and editing option in a PC.

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