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Film industry scripts a success story in 2010


The year saw a semblance of sensibility returning to cinema.


The year gone by was Malayalam cinema's best for a long time. It was the year when the audience returned to cinema theatres in large numbers. It was also the year when semblance of sensibility returned to our cinema.

“Yes, 2010 was an excellent year for Malayalam cinema,” says M. Padmakumar, director of one of the year's biggest hits, ‘Shikar'. “More films were released, and among them, the good ones were well received by our audience.”

The box office success of ‘Pranchiyettan & the Saint' was the biggest positive for Malayalam cinema in 2010. Ranjith's brilliant satire lived up to the expectations generated by his previous film, ‘Paleri Mankyam: Oru Pathira Kolapathakathinte Katha.'

Mammotty was the star of ‘Prachiyettan…' He was also very much the star of 2010, as he pleased both the masses and the critics. He starred in the biggest hit of the year, ‘Pokkiri Raja'; he also acted in ‘Kutty Srank', which won the National award for the best film. He scored again with ‘Best Actor', which came at the fag end of the year.

The other big `M' of Malayalam cinema, Mohanlal, had a big hit in ‘Shikar'.

Box-office success

The year saw as many as 14 films succeeding at the box office, more than double of 2009. Even smaller, starless films like ‘Malarvadi Arts Club', ‘Apoorvaragam', ‘Elsamma Enna Aankutty', ‘In Ghost House Inn', and ‘Mummy & Me' did good business, while films with big star cast and budget, such as ‘Kandahar' and ‘Pramani' bit the dust.

“The year showed us that it was the script that mattered, not the stars or publicity,” says Jose Joseph, managing partner, Apsara Theatre, Kozhikode. “A film directed by a debutant (Vineeth Sreenivasan) starring newcomers was one of the biggest grosser at my theatre.”

The year also saw a few new directors thinking out of the box and the result was films like ‘Athmakatha' (Premlal) and ‘T.D. Dasan Standard VI B' (Mohan Raghavan). Those films may not have set the box office on fire, but they were noticed.

P.K. Ajith Kumar

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