Andhra Pradesh - Tirupati   

Handloom expo offers wide range, quality

-Photo: K.V. Poornachandra Kumar

Check it out:SVIMS Director B. Vengamma at the handloom exhibition which began in Tirupati on Wednesday.

TIRUPATI: ‘Chenetha Alalu', the exhibition of handloom garments and products organised by the Commissionerate of Handlooms and Textiles and Apparel Export Parks, Hyderabad, is steadily drawing crowds at Sri Thyagaraja Mandapam here.

SVIMS Director and Vice-Chancellor B.Vengamma formally inaugurated the expo on Tuesday.

Handloom weaver cooperative societies from across the State are here to display and sell their intricately-woven saris and dress materials during the ten-day ‘mela'. The popular varieties like Pochampally, Gadwal, Narayanapet, Uppada, Dharmavaram, Venkatagiri and Mangalagiri generally sell like the proverbial ‘hot cakes', but what is making news is that the lesser-known varieties, or the ‘rural brands' too enjoy enviable patronage.

Take for example the Narayanavanam and Neerugattuvaripalle products from Chittoor district. The former is famous for towels and dhothis, while the latter is known for silk saris. Though both the varieties are produced by lesser-organised groups , they are doing brisk business here.

What more, all the products are sold at the prices fixed by the coop societies.

The expo will end on February 10.

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