 Online edition of India's National Newspaper Saturday, Feb 19, 2011 ePaper | Mobile/PDA Version |
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Karnataka
TN policy on annual subsidy and admission rates in cinema halls found relevant Sources said implementing such a policy with suitable modifications possible BANGALORE: In order to streamline the problem-prone Kannada cinema industry, particularly in relation to annual subsidy and “unregulated and arbitrary” admission rates in several cinema halls, the State Government is contemplating to follow the cinema policy model evolved by the Tamil Nadu government in 2009. According to highly-placed sources in the Government, Tamil Nadu's cinema policy could bring about a permanent solution to the problems of Kannada cinema. Challenges Despite its continuous efforts and generous financial assistance for the development of Kannada cinema for over four decades, the State Government has always been at the receiving end of challenges and controversies over a range of issues, such as extending subsidy, arbitrary admission rates and award selections. The Government has been extending a subsidy Rs. 10 lakh for each of the 50 Kannada films selected by an exclusive committee on the basis of quality. In that context, Tamil Nadu's policy (amendments to Tamil Nadu Cinemas Regulation Rules 1957- as published in Tamil Nadu Government Gazette on June 10, 2009) on cinema hall admission rates, classifies cinema halls into air-conditioned theatres and non air-conditioned theatres in the areas that come under the purview of municipal corporations, municipalities, town panchayats and village panchayats, and fixes maximum and minimum rate of admission separately. Besides, the policy with its own definition of multiplex cinema halls expects the cinema halls to provide certain facilities for licensing and rate of admission purposes. Specified rates It specifies that the maximum and minimum rates of admission to the theatre in the multiplex that have fulfilled the expectations would be Rs. 95 and Rs. 10 respectively. In case of cinema halls that cannot provide expected facilities, the rate of admission is Rs. 85 and Rs. 10 respectively. However, it clarifies that “the maximum and minimum rates of admission in multiplex theatres having more than three theatres with air-conditioning and with family entertainment and restaurant facilities shall be Rs. 120 and Rs.10 respectively.” Subsidy On the question of subsidy, the Tamil Nadu cinema policy clarifies that the objective of extending a subsidy of Rs. 7 lakh to the selected films is to encourage production quality of low-budget films with social commitment. And the films that have titles in Tamil language are given 100 per cent tax exemption for encouraging the “passion for Tamil language”. Studying it The Government is reportedly studying the policy for the development of Kannada cinema. The Tamil Nadu policy could provide solutions if implemented effectively with modifications, sources added.
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