Kerala - Thiruvananthapuram   

Ad blitz goads TRDCL into action

Thiruvananthapuram: A rash of advertisement boards, posters, flags, festoons and flex boards put up by political parties, film distributors and marketing firms is disfiguring the main road corridors, including heritage zones, in the city and often creating a hazard for motorists.

The worsening situation has forced Thiruvananthapuram Road Development Company Ltd. (TRDCL) to seek the assistance of the police to control the menace. The company has embarked on a drive to remove the advertisement material from the roads and footpaths. The situation reached tipping point on Thursday after cinema distributors and fans' associations put up posters and flex boards on electric posts, signal posts, median spring posts and other facilities on the city roads. TRDCL project director Anilkumar Pandala said as the concessionaire of the Thiruvananthapuram City Roads Improvement Project (TCRIP), the company was bound to ensure that the roads under the project were free of all material encroachments for the contract period of 15 years.

“The newly erected facilities such as electric posts, lights, signal systems, direction sign boards and traffic indicators are owned by the company until the end of the concession period. The government is expected to use its machinery to assist us to meet the contractual obligations.” Mr. Pandala said the cinema posters of new releases that appeared in large numbers over the last two days were being removed, along with other publicity material.

A pressnote issued by the TRDCL appealed to the advertisers to refrain from disfiguring the roads and footpaths along the main corridors, including the Palayam-Airport, Vellayambalam-Sasthamangalm, Kowdiar-Pattom, Kowdiar-Peroorkada, LMS-PMG and Arat roads. It added that the expenses incurred in removing the advertisements would be recovered from the advertisers.

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