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To be sold under brand name ‘Goodlife'
‘Decision will help coconut growers of the State'
Bellary: The Karnataka Milk Federation would introduce processed tender coconut water under the brand name ‘Goodlife' in the market, G. Somashekar Reddy, MLA and chairman of the KMF, said on Wednesday.
Addressing presspersons here on Wednesday, he said so far, the KMF had been selling milk and its byproducts in weather-proof packaging. But in a novel initiative, the federation had decided to add tender coconut water to this list.
Mr. Reddy said the federation would purchase tender coconuts from farmers and process it before packing it using technology of the Tetra Company of Sweden. “This kind of processing would help in keeping the tender coconut for up to three months without getting spoilt,” he said.
He said the processing would be done at all the processing units, including Channarayapatana, Mangalore and Bangalore.
As tender coconut was available in all seasons, it would be purchased from places such as Hassan, Tumkur, Chikmagalur and other places where it was largely grown.
“The federation has been conducting a survey by visiting places where coconut was cultivated. The decision would help coconut growers of the State,” he said.
Mr. Reddy said that Kannada actor Tara had been roped in as the brand ambassador of the new product. He claimed she had agreed to endorse the product for free. “She really likes the concept, and in the interest of farmers, she has agreed to become a brand ambassador for free,” he said.
Mr. Reddy said the KMF had been supplying around 90 lakh litres of milk to the Defence Ministry. Besides, it had been supplying around 65,000 litres of milk to Saudi Arabia, Kuwait and Singapore and other countries.
“Other countries and neighbouring States such as Andhra Pradesh are also demanding milk. To meet the demand, the federation has been taking steps to augment the production. Also, the federation would take steps for success of our new project of selling the tender coconut water,” he said.
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