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TIRUNELVELI: The ‘Tirunelveli Iruttukadai Halwa' shop here has been directed not to use the word ‘Iruttukadai' in its trade.
The petitioner Sulochana Bai, partner of ‘Iruttukadai Halwa Shop' on East Car Street, said her 111-year-old shop, known for its quality halwa, is selling the sweet only in the evening.
However, another shop, named ‘Tirunelveli Iruttukadai Halwa' was started at Tirunelveli Junction without the consent of the existing shop.
Hence, the new trader should be restrained from using the name ‘Iruttukadai' in the shop and also in the carry bags, she prayed.
In its reply, the ‘Tirunelveli Iruttukadai Halwa' shop management said the name is being used only after properly registering it with the Department of Commercial Taxes.
Fast Track Court I Judge Pon Prakash said on Wednesday that any prefix or suffix with the word ‘Iruttukadai' should not be used for selling halwa.
Moreover, the carry bags should also not have the word, showing the brand name.
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