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Kirtilal Kalidas launches new collections

Special Correspondent

PHOTO: S. SIVA SARAVANAN

Exquisite designs:Suraj Shantakumar, Director of Kirtilal Kalidas Jewellers (right), and T.K. Sudhakar, Head-Marketing (left), at the launch of ‘Soulmate Collection' of diamond jewellery and Antique Collection of gold jewellery at the Kirtilals outlet on Raja Street in Coimbatore on Wednesday.

COIMBATORE: Kirtilal Kalidas Jewellers has launched “Soulmate Collection” - a diamond jewellery range of Solitaires, and Antique Collection of gold jewellery here.

Its Director Suraj Shantakumar, Head of Retail Operations M. Rajendran, and Head of Marketing T.K. Sudhakar told presspersons here on Wednesday that the “Soulmate Collection” had over 200 designs and would be on sale till the end of this month. The Antique Collection of gold jewellery had both, South and North Indian traditional designs, and was completely hand-made. It would be on sale till July 5. The collections were available across all Kirtilal stores. Orders for customised designs would also be accepted.

Price of diamond had increased by 89 per cent during the last six months and was expected to go up by another 15 per cent to 20 per cent soon. The market had expanded for diamond jewellery with increasing awareness and purchasing capacity of buyers. Diamond jewellery was getting into mainstream jewellery market. “Diamonds are more attractive for the current generation,” Mr. Shantakumar said.

The market for antique jewellery was also expanding, mainly for wedding purchases. The minimum cost of “Soulmate Collection” was Rs. 1.5 lakh and it varied with the size of the stone. Antique Collection jewellery had more than 500 designs. There were a lot of repeat buyers for this collection, they said.

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