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Sanovi sees big scope for DRM software

S. Varadharajan


Demand from Government and corporates to drive growth




Chandra Sekhar Pulamarasetti

CHENNAI: Sanovi Technologies, a leader in disaster recovery management (DRM) software sees a big demand for this product in India especially from the small and medium enterprises (SME) segment. To ensure that a business runs smoothly in spite of external risks such as natural disasters and climate changes, there is need for a strong disaster recovery management solution, according to Chandra Sekhar Pulamarasetti, Founder and CEO, Sanovi Technologies.

In an interaction with this correspondent he said after the economic slowdown a lot of corporates have realised the need for disaster recovery management and were making it as one of their top priorities. “In an IT environment, a disaster can cause extreme downtime, total interruption of processes, disruption in business operations and loss of revenue,” he said. In the next three years, the DRM market in India would be Rs. 250-300 crore with major demand coming from both the government and corporate segments. With eight states in India adopting e-governance there would be more than 200 projects requiring data recovery management, Mr. Chandra Sekhar said.

Sanovi DRM enables data recovery monitoring, reporting, testing and workflow automation of complex IT infrastructure and applications, Mr. Chandra Sekhar said. Recently the company launched Sanovi DRM 4.0 product suite, a next generation product which enables business continuity processes easier for organisations. The software delivers advanced applications and services for the data centre, leverages virtualisation to simplify business continuity planning and testing and reduces the risk and complexity associated with executing disaster recovery workflows. Its agent-less technology would enable customers deploy Sanovi software without the need for any additional software on their mission critical infrastructure, he said.

Sanovi has more than 60 clients with majority of them from the BFSI (banking, financial services and insurance) segment. The company has won the recovery management contract for Phase I of unique identification (UID) project, Aadhaar. It would provide DRM software that combines monitoring, reporting, resting and drill automation capabilities for this data-intensive UID project.

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