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Businesses urged to use social media

Special Correspondent

Photo: K. Ananthan

Inspiring them:Sorav Jain of Echovme-Strategic Digital Marketing speaks at a meeting in Coimbatore on Monday. —

COIMBATORE: Companies can reach out to customers and foster brand conversations through the social media, according to Sorav Jain, Thinker-in-Chief of Echovme, a digital marketing firm.

Speaking on “Leveraging Social Media for Businesses”, organised by NASSCOM and The indus Entrepreneurs here on Monday, he said that businesses should invest in social media as it was an extension of business ethics. It was all about setting up a virtual office and sharing the developments of offline office with more number of people. Customers were more on the social media and it was a mode to reach out to them. The internet usage was on a growth phase in the country and hence, the potential for its development was high.

“Social media is the future of business communication,” he said. Customers, especially the youth, spend long hours on the social media. India had the largest number of young population and the social media was still on a growth mode in the country. Three out of 10 internet users in the country used the social media.

Using the crowd sourcing platform, companies would be able get ideas and feedback about their products. People would give their opinion on the brand and share information about the company with their network. “Companies need to invest in social media as the brand gets a response. It has platform, content and community impact,” he said.

Regional Director of NASSCOM K. Purushothaman said Coimbatore would be able to attract more investments in the Information Technology sector by branding the city.

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