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Bridgestone plans more concept stores

ERODE: Tyre and rubber manufacturer Bridgestone plans to expand its concept stores in India, its Managing Director Hiromi Tanigawa said here on Monday.

Inaugurating ‘Bridgestone select super' here, he said the company had introduced the store as a part of its expansion strategy and planned to open more stores across the country this year. The store, a customer-friendly concept that emphasises on safety, reliability and environment-friendly norms, offered a new experience in tyre buying for customers, besides having a complete product range and services, he said. The stores would not only enhance the brand presence but it would make Bridgestone products accessible to more customers, company officials said.

Director (sales and marketing) H. G. Mori and company senior officials were present on the occasion.

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