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All info just a ‘CALL' away

B.V.S. Bhaskar

BSNL plans new experiment


Aim is to increase landline customers

Customers will have to dial a three-digit number to get information


RAJAHMUNDRY: Dissemination of information through faster electronic gadgets is the order of the day. Public and private sector players are competing with each other to woo people through 2G, 3G phones, broadband, and video conferencing. But, the BSNL, East Godavari, is all set to make it big with basic landline from August 15. ‘CALL' is the new experiment of the BSNL through which it will provide a variety of services to its customers in the district.

Under the new system, a three digit fancy number will be announced by the BSNL to make a call, which is metered, to get all information that a customer wants from his home. If he wants the status of PNR from the railways, he need not dial 139 or give SMS or go to the Internet. All he has to do is to dial the three digit number. The BSNL service centre will give the PNR status, arrival and departure timings, and other information. “Whatever information that is available on Internet, we will give in a few minutes to our customers in the duration of just one call,” says G. Raghavendra Rao, General Manager of the East Godavari BSNL.

Information regarding cinema halls, movies, hotels and their tariff, doctors, other emergency services, schools, colleges, marriage halls, jewellery shops, tours and travels, newspaper offices, and all other information within the district will be provided through landline. “This experiment is aimed at increasing the landline customers and generating revenue from the basic telephone.

Revenue generation

The BSNL, East Godavari, has already made a mark in ‘Udaan', number portability, sale of SIM pre-paid cards, and revenue generation. The revenue is likely to touch Rs.150 crore this year against Rs.117 crore last year.

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