|
Business
Doing business successfully in China, Sagnik Roy's way
|
China has emerged as the world's fourth largest economy
|
— PHOTO: PALLAVI AIYAR
Sagnik Roy who is possibly the most successful Indian industrialist in China today and certainly the only Indian to be part-owner of a Chinese industrial conglomerate.
"Sometimes you
buy a share that
may not be doing
well, but is
one that you believe has some
potential," said Sagnik Roy,
leaning back against a cushioned
chair in an east Beijing
coffee shop. The 45-year-old
Bengali was explaining the
decision he took, back in
1986, to do a degree in Sinology
at Shantiniketan's Cheena
Bhavan.
This was a decision that
marked the beginning of a
winding journey that eventually
led this middle-class boy
from Durgapur to become,
perhaps, the most successful
Indian industrialist in China
and the only Indian to partly
own a Chinese industrial
conglomerate.
Part of a conglomerate
The son of a Left-leaning
university professor, Mr. Roy
joined the Chinese studies
programme in Shantiniketan
at a time when there were
more professors than students.
He became one of only
five students in the entire department,
going on to focus
his studies on Taoism.
There was still at least a
decade to go before either
China or India began to be
seen as potential economic
giants. Bilateral trade between
the two countries in
1990 stood at an unimposing
$260 million. This was also
the year that Mr. Roy moved
to China as part of a scholar
exchange programme that
won him a place to study at
Beijing's Language and Culture
University.
The Beijing that Mr. Roy
moved to was a city that was
vastly different from the
gleaming Olympic metropolis
of today. "By comparison, India
was much more luxurious,"
he recalled. "In Beijing,
you couldn't even buy simple
things like sliced bread and
butter. There were no supermarkets;
restaurants closed
at seven. People used to boast
if they had a toilet in their
homes."
There may not have been
much to buy in the China of
the time, but for Mr. Roy this
was just as well given that he
had virtually no money to buy
anything with. He recounted
how he arrived in China with
exactly $20 in his pocket and
scrimped his way through the
next year on the small scholarship
he received from the
university.
Although originally planning
to return to India at the
end of his year of study
abroad, opportunity knocked
on his door in the shape of a
well-paid job offer with an
American company called
Capital Resources. The company
traded in minerals and
other natural resources and
Mr. Roy became involved in
their India-related projects.
Over the course of the two
years that Mr. Roy working
for Capital Resources he became
familiar with their modus
operandi. "They would,
for example, tell Indian suppliers
of iron ore: `We are an
American company and so
are more credible than the
Chinese. If you go through us
we share the risk,'" explained
Mr. Roy.
It dawned on the young executive
that there was virtually
zero direct trading
between India and China.
Everything that was traded
went through middlemen,
usually Japanese or American
firms.
Senses an opportunity
Mr. Roy sniffed an opportunity
in this situation and
quit his job to start-up his
own trading outfit in partnership
with a few Indian
friends. "We tried trading
everything from caps to gunny
bags and iron ore, but
nothing worked for almost
two years," he reminisced.
His outfit was on the verge
of bankruptcy when a company
from Shanxi placed an order
with him to source $1.5
million worth of iron ore
from India. That order was a
turning point for Mr. Roy's
fortunes.
"After that, we never
looked back. Our strategy was
basically to tell Chinese
buyers, `India and China are
both poor countries so why
give 5 per cent to a Japanese
or American company?'"
This was a line of reasoning
that found its mark and before
long Mr. Roy had more
orders than he could fill.
In the meantime, the Bengali's
ties with China were
thickening. While still working
with Capital Resources,
he had met a Chinese lawyer
called Tian Fu, a girl he eventually
married in a small ceremony
in 1996.
There were no objections
to the match from either family.
By this time Mr. Roy had
blended in culturally with the
Chinese. He not only spoke
the language fluently, but had
even developed a yen for Chinese
delicacies like "100 yearold-
eggs"; very much an acquired
taste.
In 2000, Mr. Roy, along
with his wife and two other
family members, bought into
the Yongtong industrial
group. Today the Indian is the
only foreigner among the
group's 18 directors.
In 2007, the Yongtong
group boasted a $700 million
turnover. It owns 33 textile
mills across China in addition
to jade quarries and interests
in tyres and copper.
When asked if he ever felt
the odd man out, being the
only foreigner in the company,
Mr. Roy laughed. "No one
considers me a foreigner.
They see me as Chinese. This
is good, of course, but it also
means I get none of the privileges
associated with being a
foreigner either!"
Back in the mid-1980s
when he decided to study
Chinese and thus buy into "a
share that wasn't doing well
but had potential" people in
India thought he was crazy.
Today, it's the same folk who
look at him with admiration.
Over the last two decades,
China has emerged as the
world's fourth largest economy
and Sino-Indian trade has
been rocketing, worth a
weighty $38.6 billion in 2007.
While Mr. Roy believes the
growing economic engagement
between India and China
to be a force for good given
that "more economic dependence
lessens political tensions,"
he feels that Indian
businesses in China continue
to make many mistakes.
`Do your homework'
Chief among these, he said,
are a failure to "do one's homework
and a reluctance to
take the help of professionals."
Another key problem he
identified was that the majority
of Indian executives in
China tended to live in ghettos.
They remained within
their comfort zones, rarely
making the effort to learn
Chinese or even to eat with
chopsticks.
There is however, at least
one Indian in China who does
not suffer from this problem.
As our interview wound
down, Roy's mobile phone
rang. He picked it up and
spoke in rapid fire Mandarin.
Hanging up, he took a quick
last slurp of his gently fragrant
jasmine tea and said
goodbye.
Mr. Roy had to return
home to attend to his 10-
month-old daughter, Rhea, a
baby Chindia for whom the
future is wide open and
whose story might yet trump
even her father's.
PALLAVI AIYAR IN BEIJING
Printer friendly
page
Send this article to Friends by
E-Mail
Business
|