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Book Review
WHAT IS the meaning and origin of "carrot and stick approach?"
(M. Selvarajamani, Chennai)
The carrot and stick approach was first used by owners of donkeys in order to keep their animals moving. Whenever the animal stopped, the rider used to dangle a raw carrot in front of the animal's nose. And if the stubborn animal still refused to move, then guess what happened? The owner gave it a sound thrashing with a stick! When you adopt the carrot and stick approach, you are getting someone to do what you want him to by rewarding him. You give him something valuable, something he wants. If he fails to do what you want him to, then you punish him. You make something bad happen to him. So when a Minister says that he is going to adopt a carrot and stick policy, is he implying that he is the master and we are all asses? Not really. (At least I don't think so!) All that he is saying is that he is going to reward those who do their job and punish those who don't.
*The teachers use both the carrot and the stick to make sure that the students do their work.
*The Government says that it favours a carrot and stick approach to get unemployed people back to work.
S. UPENDRAN
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