TELUGU
Ancient management precepts
BHEESHMA @ MANAGEMENT & GOVERNANCE: Prayaga Ramakrishna; copies can be had from the author, 12-2-826/A/8, LIC Colony, Mehdipatnam, Hyderabad-500028. Rs.100.
THIS BOOK suggests that management existed even during the days of the Mahabharata. Along with American and Japanese models, Indian management has now become a distinct brand.
The Indian Institutes of Management (IIMs) today apply principles enunciated in the Vedas and the epics in solving crucial corporate problems. In 36 chapters the book highlights this emerging phenomenon with an innovative approach.
At the behest of Lord Krishna, Bheeshma lying on the bed of arrows, imparted basic tenets of governance to Pandavas. The author displays consummate skill in developing these ancient precepts into modern management principles.
Solutions to topical issues conveyed through anecdotes and parables make the book interesting. The volume converts Bheeshma "pitamaha" (grandfather) into "pita" (father) of management.
Managerial concepts such as leadership, education and time management are discussed with a blend of tradition and modernity. Exposition on a host of similar issues is well-balanced.
The author succeeds in this experiment of providing a new thrust and direction to Indian management. It has a fitting introduction by P.V.R.K. Prasad. Cover design and sketches by Chandra are attractive.
P. V. L. N. RAO
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