Online edition of India's National Newspaper
Tuesday, Jun 15, 2004

About Us
Contact Us
Book Review
Published on Tuesdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Book Review

Printer Friendly Page Send this Article to a Friend

TELUGU

Ancient management precepts

BHEESHMA @ MANAGEMENT & GOVERNANCE: Prayaga Ramakrishna; copies can be had from the author, 12-2-826/A/8, LIC Colony, Mehdipatnam, Hyderabad-500028. Rs.100.

THIS BOOK suggests that management existed even during the days of the Mahabharata. Along with American and Japanese models, Indian management has now become a distinct brand.

The Indian Institutes of Management (IIMs) today apply principles enunciated in the Vedas and the epics in solving crucial corporate problems. In 36 chapters the book highlights this emerging phenomenon with an innovative approach.

At the behest of Lord Krishna, Bheeshma lying on the bed of arrows, imparted basic tenets of governance to Pandavas. The author displays consummate skill in developing these ancient precepts into modern management principles.

Solutions to topical issues conveyed through anecdotes and parables make the book interesting. The volume converts Bheeshma "pitamaha" (grandfather) into "pita" (father) of management.

Managerial concepts such as leadership, education and time management are discussed with a blend of tradition and modernity. Exposition on a host of similar issues is well-balanced.

The author succeeds in this experiment of providing a new thrust and direction to Indian management. It has a fitting introduction by P.V.R.K. Prasad. Cover design and sketches by Chandra are attractive.

P. V. L. N. RAO

Printer friendly page  
Send this article to Friends by E-Mail

Book Review

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Comments to : thehindu@vsnl.com   Copyright 2004, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu