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Thursday, January 27, 2011
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BRANDS: Stirring the coffee pot
Starbucks' entry will have rivals scrambling to improve pricing and service standards in coffee cafés.. Last week one of the world's best known consumer brands announced its much awaited entry into the country, but ironically consumers and ...

INTERVIEW: ‘Cost of corruption less profitable to companies'
A matter of time before companies realise that corruption is not a good means to their ends: Sheth. Contrary to what Milton Friedman says, the business of businesses is not just business, insists renowned management guru Professor Jagdish Sheth, ...

SPORTS: Heroes, zeroes and wannabes!
The IPL auction, hits and misses may be a media event but the quality of the game is what will determine its success.. As I was sitting in front of the TV on the day of the much publicised IPL auction with my imagination boggling and my ...

INTERVIEW: A view with many rooms
Simon F. Cooper, chief of Marriott International's Asia-0Pacific business, says India has too few hotel rooms.. It was a quiet afternoon on Anna Salai, Chennai's arterial road. The Executive Lounge at the 10th level of one of the busiest hotels ...

STRATEGY: Missing the other half
Honda of Hero Honda brought in technology of repute which cannot be counted upon now that the partnership has ended.. Kruthika, a pop-up store is a store that pops up all of a sudden, fulfils its short-term purpose of creating awareness for the ...

ADVERTISING: Coffee with Karan
Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish ...

STANDARDS & BENCHMARKS: ‘An affirmation of our quality, best practices'
What the Starbucks-Tata deal says about Indian coffee. The tie-up between Starbucks and Tata Coffee is good news for growers big and small as Starbucks is likely to source its coffee from a variety of growers as the domestic market expands. More ...

INTERVIEW: ‘One acre of land, 150 keys'
Marriott International's Simon Cooper on how some hotel formats can be easily replicated in India.. Yes, of course. Going forth, if I see as an outsider, leisure travel in India is going to get much bigger. That's precisely what I came now for. ...

STRATEGY: Mission Aura, in 3D
Audi's campaign for the A8 L is as exclusive as the customers it seeks to attract.. German luxury automaker Audi's flagship sedan, the A8 L, has been unveiled in India. While the A8 was launched in India at a price band starting at about Rs 75 ...

BOOKS: Bitter fight for sweet business
A poignant chapter in Chocolate Wars by Deborah Cadbury (www.harpercollins.co.in) is ‘Gone. And it was so easy,' which recounts ‘the hotly contested takeover of Cadbury' by Kraft just about a ...

NEW PRODUCTS & SERVICES: Power of three
Zen Mobile has launched India's first triple GSM SIM phone ‘M111'. It operates on triple standby. It is available across India at an MRP of Rs 3,499. Housing a large 2.4-inch screen, it is a candy bar-shaped handset that also comes with ...





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