Careers in multimedia
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Learning multimedia and working as a professional in this challenging field could be an enjoyable experience.
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The making of a film like Shrek is inconceivable without animation and special effects.
The world of multimedia is a gold mine of career opportunities for those who have an aptitude for combining their creative talent with technological skills.
It is a world in which such creative people use text, graphics, animation, audio and video with computer interactivity to create new visual and virtual worlds. And work could be fun aplenty if you simply lose track of time while conjuring up those worlds on your PC. Multimedia tools span a wide spectrum - from video and sound editing to special effects, virtual reality, animation, games and interactive multimedia programming.
Learning multimedia and working as a professional in this challenging field could be an enjoyable experience. But it requires hard work, ability to visualise and understand the concept of design logically, and implement it with a clear head. Be prepared to persevere. The different areas where you could plan a career in multimedia are:
Publishing industry
Print media is one of the oldest areas of work and forms the biggest chunk of the Indian, Asian and global media market. And it is likely to remain dominant for years to come. Publishing has acquired newer and broader dimensions owing to networking. There are lots of Government and private institutions in India where one could learn the art of design and printing technology, and digital print media.
Entertainment industry
The boom in the IT industry and the emergence of cable TV and convergent entertainment segments have made this a medium with a lot of potential for growth and creativity, particularly taking the emerging international markets into consideration. Graphic designers, cameramen, sound recordists, compositors, games design specialists and animators are an integral part of this happening sector.
A number of Government and private institutions offer training in media and mass communication. A beginner could easily earn up to Rs. 20,000 per month within two years and the sky is the limit if you can make the grade.
Interactive multimedia and web industry:
Talk of multimedia and it is often the Internet that springs to one's mind. Apart from the Internet, creation of interactive CDs has contributed significantly to the growth of the multimedia industry. Career opportunities are aplenty.
There are plenty of institutions that provide training in web design and engineering. But one must be cautious and choose an institute that has credibility in the industry, and which can assist you in finding a suitable job. A fresher in this area could earn approximately Rs. 7,000 per month and after a year or two it could go up to Rs. 15,000. An entrepreneur could earn a lot more.
Fashion and interior designing industry
Fashion industry in India is supported by the Department of Textiles under the Government of India and also by various garments and textile organisations. Although there are a plethora of institutes that claim to be teaching fashion designing, one must choose an institution that is closely linked with the fashion industry. Experts in the field should be associated with the training. This is a lucrative career and a talented trainee could earn Rs.15,000 per month.
Interior designing
With the advent of design tools, interior designing has captured the imagination of one and all. Static 3-D, modelling of objects and scene designing through computer graphics have given a boost to this segment.
Animation industry
Animation is one of the fastest growing IT-enabled services in India. About 3,00,000 professionals are expected to be in this industry by 2008. Animation application areas include entertainment (films and television), business (marketing demonstrations, product promotions), sales (presentations), education, tourism, publishing (graphics and printing), web design and virtual reality for simulation in defence, engineering, advertising (commercials and advertisements), interiors and fashion design. Visualisers, ink-and-paint artists, people specialising in special effects, character animators and modelling artists are some of the professionals required in this industry. The starting salary of an animator may be around Rs. 6,000.
Special effects
Although special effects (SFX) may be part of other industries such as entertainment, advertising and animation, its increasing use in all forms of interactive presentation has earned for it a special place in today's multimedia-savvy world. Advertisement films, games, CBTs and a plethora of other media use special effects to spice up their content.
You could learn SFX from good high-end animation institutes. Those who are talented can make it big in this industry. Think of any film, be it `Matrix Reloaded' or `Shrek', or Hindi films such as `Raju Chacha', `Devdas' and `Mohabattein', special effects form an integral part of. For a SFX person, salaries could be between Rs. 3,000 and Rs. 10,000.
Gaming industry
India has a huge potential for developing games for domestic and international markets. There are five main departments in the average game company: art, design, programming, sound, and support. Many companies divide each into sub-categories. Given the huge demand for trained games developers in India, salaries for trainees may range from Rs. 6,000 to Rs. 10,000.
Advertising industry
The field of advertising, both on-line and off-line, has been one of the key beneficiaries of multimedia technology, and digital advertising is being used extensively by organisations today.
Multimedia specialists use multiple types of media, text, graphics, sound, animation, and video, in various combinations in advertisements.
Salary for beginners ranges from Rs. 5,000 to Rs. 8,000 and could go up to Rs. 20,000 with a couple of years of experience.
Nikita Singh Arena Multimedia
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