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And now, entertainment outsourcing

AS FILMS across the world use more sophisticated animation and graphics, it is only a matter of time before Hollywood comes calling. According to Barrie Osborne, producer of the `Matrix' and `The Lord of the Rings' series, this could be the next big thing for India, provided India build a base of talent. In 2001, Indian companies produced total animation worth $600 millions. This figure is expected to grow to 1.5 billion US dollars in 2005. Even this is only a fraction of the global industry which is worth about 50-70 billion US dollars.

According to V. Natarajan, Director, Image Infotainment Limited, entry-level jobs in animation fetch about Rs 8,000 with no upper limit for talented people. The animation industry offers career opportunities in a range of activities - from technology-based jobs such as scanning, compositing, digital ink and paint, and game designing to creative options like supervising visual effects, 3D modelling and animating characters. In 1989, approximately 600 animators worked full-time making digital film effects in the United States. Today more than 100,000 animators work in this area full-time, according to representatives of Image College of Arts, Animation and Technology in Chennai.

Akhila Seetharaman

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Education Plus    Karnataka    Chennai    Coimbatore    Hyderabad    Madurai    Tiruchirapalli    Vijayawada    Visakhapatnam   

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