AAFM's programmes for professionals
K. RAMACHANDRAN
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The American Academy of Financial Management's new chapter will provide professional development programmes in various core areas.
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TARGETING TALENT: Prof. Brett King, vice-president-International, American Academy of Financial Management. Photo: K.V. Srinivasan
The American Academy of Financial Management (AAFM) has launched its graduate and executive programmes in India. Its newest chapter in south India has been opened at Jaya Group of Colleges as exclusive provider of AAFM's programmes.
Last week, the AAFM began a training for trainers to embark on a comprehensive process of localising its programmes, and presented the charter for the chapter to the Jaya Group's vice- chairman, K. Navaraj. The chapter president would be the group's chairman, Prof. A. Kanagaraj, said Brett King, vice-president-International, AAFM.
According to Prof. King, the key programmes being introduced in the Indian market are:
Chartered Wealth Manager: The economic boom is producing wealth and there is need for wealth managers, retaining and increasing wealth. Banks, insurance companies, individual financial advisors are some wealth managers and our programmes target them. Our strategy is not only to bring knowledge here but also take back best practices. International diploma in risk management: There are three types of risk — operational risk (for corporate, finance and service sectors), credit risk (stock brokers) and market risk (banking sector). India's emerging market needs to focus on maintaining a strong risk prediction and management department.
Corporate Finance and Business Management programmes: A series of management programmes such as the MBA-style Registered Business Analyst and Certified Cost Controllers programme are all being introduced.
Prof. King says the key focus of the programmes is improving skill levels of its learner group members. "As we target people in the industry, there are some existing levels of core knowledge among the learners. Our programmes seek to sharpen their customer relationship skills, communication. The idea is provide them how to create assessment criteria, improving decision-making ability.
"For example, our cost controller programme seeks to create financial leaders within corporates — people who can improve efficiency levels and set targets for different groups and distribute costs more efficiently," he notes.
The move into India is an important initiative for the AAFM, he says, as there is a desire among candidates to achieve U.S.-based globally recognised professional certification. "We'll also see a strong demand from banking, IT and outsourcing sector for our in-house professional (customised) development programmes as a way to boost internal competencies," Prof. King says.
The AAFM is a worldwide financial professional organisation with members across 100 countries and alliances with over 560 business schools in the world.
For details: www.aafmindia.net
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