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Education Plus Vijayawada
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Will MBA rise up to the challenge?

B-schools need to reinvent their courses to meet the increasing demand for competent graduates equipped with cutting edge skills

Colleges offering MBA have registered mushrooming growth. A good number of students are passing out as management graduates every year. With this, there is an increasing uneasiness in the academic circles over the quality of MBA graduates. It is a challenge for these colleges to provide that cutting edge to their students so that they can fare well in their careers.

A much sought-after course, MBA is next only to MCA in drawing the attention of students. Though they are offering it as an augmented product, the desired results are not forthcoming. Students trained in these institutions are finding jobs as executives in star hotels to consumer and electronics companies.

All these issues came up for discussion at a two-day UGC-sponsored national seminar organised by the department of business administration of KBN College, PG Centre, recently. Over 50 management educators and practitioners presented papers on topics ranging from management education to new initiatives for value addition.

The unanimous view was on the need for most B-schools to reinvent their courses and make them student-savvy. They touched upon the aspect of changing curriculum, enhancing quality of faculty, project work and placements. All these factors play a significant role in value addition and moulding students into effective management executives.

Speaking on the occasion, Vice-Chancellor of Acharya Nagarjuna University V. Bala Mohan Das deplored the understaffing and poor quality of staff in most B-schools. He favoured introduction of rating system for colleges offering MBA courses in two to three months to promote standards.

Principal of Andhra University College of Commerce and Arts J.V. Prabhakara Rao said that management education needed to be treated as a distinct discipline and it should be introduced at the Intermediate level itself. The course should be strengthened at the degree level so that the MBA pass-outs secure good junior positions at the entry level in small and medium enterprises. The SMEs would require graduates for marketing positions.

B. Yerram Raju, former dean of Administrative Staff College of India, delivered the valedictory address. He said the future of management education would depend on the jobs provided to the students.

G. Ravikiran

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