BOOKS
Higher education directory books
A well-ordered index of educational courses and institutions in different parts of the country is a prime necessity in the current phase of rapid economic growth. Malayala Manorama has come out with a “Directory of Higher Education” for 2007, building on its experience in this niche area.
The 412-page directory provides introductory chapters explaining the career scope of courses that are offered in a variety of subjects, ranging from Information Technology to nursing. Management studies, technology, accountancy, banking and insurance are all dealt with, giving the reader information on entrance examinations and other requirements for admissions.
Medical studies and chartered accountancy are covered in particular detail along with mass communication, journalism, film-making and book publishing. Information on scholarships available to students is highlighted in one chapter. Besides the listing of institutes in the printed directory, a compact disc with information on courses and institutes comes free with the publication. A booklet on “Study Abroad” is also included. The directory, priced at Rs.100, is distributed through all leading bookstores.
Doing business on phone
Telephoning in English from Cambridge University Press is a useful book that coaches the learner in the fundamentals of conducting business conversations. There is more than one positive feature to this book by B. Jean Naterop and Rod
Revell. It is well produced with clearly laid out objectives, tasks, lessons and evaluation exercises. The real bonus is the twin compact disc set that contains the audio of telephone conversations for business involving people of British, American and other nationalities.
The book is divided into eight units and each consists of listening, language study and speaking modules. As anyone running a business knows, the most basic of tools to achieve higher productivity is the telephone. But employees are often unaware of how a telephone call can be used to serve a customer and earn his continued patronage. That lacuna can be filled by mastering the lessons given here.
A key skill associated with telephone conversations is note-taking. The important parts of a business call are invariably the caller’s identity, requirement, contact information and follow-up action requested. The book teaches the learner to make these notes in a structured manner and use them efficiently.
The tasks given in Telephone in English are all intended to be mastered in the distance education mode, and the materials are tailored for self-study. Contact: Cambridge University Press, No. 21/1, New No. 49, Model School Road, Tho
usand Lights, Chennai 600006. Telephone: (044) 42146807.
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