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Education Plus
It’s a question of soft skills
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To cater to industry needs Ma Foi Academy has started courses to help students
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Almost at every forum in the education arena, the deliberation narrows down to one idea — ‘Get the best out of the boom time in the IT and the ITES sector’. But despite all efforts, the rejection level hovers around 85 per cent in the IT sector and 90 per cent in the ITES/ BPO industry.
What could be the reasons? “Lack of soft skills, communication skills and hold over the English language,” says the Centre Head of Ma Foi Academy, Surya Kiran. He adds that most of the students do not have an understanding of the job profile at the ITES/ BPO sector and are caught in the wrong foot.
“Inspired by the glamour of the industry, they attend the interviews without preparations. Everyone should undergo certain amount of preparations, especially in regard to soft skills and should improve their command over English,” he says.
To cater to the demands and requirements Ma Foi Academy, a subsidiary of Ma Foi, a premier HR firm, has started a few courses to groom students for the D-day. They include career craft, word craft, English craft and retail craft.
Career craft
It is designed to groom candidates in the finer aspects that help in making a smooth entry into the corporate world.
The course trains candidates in areas such as analytical thinking and communication skills.
It helps in understanding the industry requirement and cultivates the ability to showcase one’s skills at the appropriate time.
The modules cover career orientation, industry orientation, interview skills, resume writing, communication workshop and personal grooming.
Word craft
This programme aims to increase the employability and enhance the performance of new recruits in the ITES industry.
The main objective is to neutralise the mother tongue influence, enhance the ability to speak English, ability to understand and express with clarity and develop soft skills.
The course covers various aspects like language enhancement, comprehension and conversational skills, vocabulary and grammar, written skills, voice and accent, voice modulation, diction, and vowel and consonant sounds.
English craft
This programme on functional English is aimed at improving reading, writing, speaking and listening. It touches various aspects of English grammar, phrases, conversational and written English with role-play.
Retail craft
This programme has been designed specifically to handle the boom in the retail industry. It gives an understanding of the retail industry and helps in acquiring skills such as understanding consumer behaviour, consultative selling and customer management.
The duration of each course varies from 75 to 120 hours and the candidates have to spend about 30 hours in the online language labs.
SUMIT BHATTACHARJEE
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