BIM records cent per cent placement
R. KRISHNAMOORTHY
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BIM students have been able to secure a wide range of offers from recruiters, despite the unfavourable economic scenario.
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Despite being the worst hit sector, BFSI invested its confidence in BIM students to revive their business prospects and stabilise their scheme of things.
Bucking the trend in recruitment scenario, Bharathidasan Institute of Management (BIM), Tiruchi, has continued with its legacy of cent per cent placement.
The unpredictable business environment notwithstanding, flocking recruiters for this year’s placement season returned with a sense of elation, having picked up the best brains to shore up their operations during these difficult times.
Anticipating a decline in the number of offers, BIM invited more than 200 companies for its executive placements. The portfolio of the 40 participating companies included new sectors, in equal share: Branding, PR & Media, Oil & Energy, Insurance and Small & Midsized manufacturing, alongside the regular ones: Consulting, Banking, Financial Services, IT & ITES, and FMCG (Fast Moving Consumer Goods).
BFSI (Banking, Financial Service and Insurance) and FMCG together accounted for about 50 per cent of the placement offers. Enterprising marketers to join the bandwagon included top brands such as HUL, Godrej, CavinKare, Wipro Consumer Care, Asian Paints, Berger Paints and Brandcomm with offers of some of the most coveted profiles ranging from Product management, Marketing communications, Brand consulting and Public Relations.
Despite being the worst hit sector, BFSI invested its confidence in BIM students to revive their business prospects and stabilise their scheme of things. In the financial services sector, companies such as CARE, ICRA, Irevna, JP Morgan, SBI Bank, ICICI, IDBI and Bharti AXA offered profiles such as Credit Rating Analysis, Equity Research, Risk Advisory, Corporate Banking, Project Financing and Financial Modeling.
Students with diverse academic background and ample work experience chose to grab the niche profiles offered by some of the finest consulting and IT companies. Profiles such as Management Consulting, Business Analysis, Pre Sales, Business Development and Project Management were offered by companies such as Deloitte, IMaCS, TCS, HCL, Wipro Infotech, Citigroup, Bank Of America, Emecklai, Excellers and Ideck.
A new trend this year was students exercising their liberty to test new waters not entirely related to their prior work experience. The current batch of 90 students received 104 offers — each with 1.16 offers. This year, seven pre-placement offers were made by top rung companies across various sectors like FMCG, IT and BFSI.
The fact that BIM has achieved 100 per cent placements when other top notch b-schools are finding the going tough is by itself a proof of its credence and impeccable quality, according to Gerald Amal Raj, Student Placement Coordinator. The BIM wished to continue the symbiotic relationship with its recruiters in the future as well, he said. M. Sankaran, Director & Placement Chairman said: “100 per cent placements even during a worst recession stands as an ample testimony for the fact that BIM stands for excellence in business education and that the goodwill earned among recruiters helps us even during testing times. We will uphold this tradition and move forward searching for even higher landscapes of excellence in management education.”
Sector-wise placement break-up
BFSI: 33 per cent, FMCG: 17 per cent, Consulting: 14 per cent, IT/ITES: 11 per cent, Others: 25 per cent
Specialisation-wise offers
Marketing: 45 per cent, Finance: 22 per cent, General: 17 per cent, Systems: 11 per cent, HR: 3 per cent, Operations: 2 per cent
Salary range
Highest Salary: Rs. 10.34 lakh, Average Salary: Rs. 7.02 lakh, Median Salary: Rs. 6.88 lakh, Minimum accepted salary: Rs. 4.75 lakh
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