History in the box
|
SANGEETA BAROOAH PISHAROTY speaks to Charath Narasimhan, Vice President, Marketing, of The History Channel about its upcoming shows after the newest roll-out "History's Lost and Found".
|
Photo: S.Subramanium.
Vice President Marketing,History Channel, Charat Narasimhan Photo:S_Subramanium (Digital Image) (24-02-05) Tracing the lost footprints... .Charath Narasimhan, Vice President, Marketing, of The History Channel in New Delhi.
IT IS a scavenger hunt. Not by rag pickers in the back lanes of modern-day skyscrapers but by researchers in the by-lanes of history.
To dig out the first Coca Cola bottle, the first Oscar, the famous body-fitting dress of Marilyn Monroe that got mysteriously lost, the first game of Monopoly, the first Zippo lighter, Elvis Presley's Cadillac, the first pair of Levi's jeans, Beethoven's hearing aid, King Henry VIII's famous love letters to his mistress. And more such precious remnants of history buried under the sands of time.
All done to feature in The History Channel's show History's Lost and Found, aired for Indian viewers from this February end.
Says Charath Narasimhan, Vice President, Marketing, of The History Channel, "We have grown up with these iconic things. But somehow, they got lost in time. So tracing and presenting them to our viewers, we thought, would be a great idea." The hour-long show aired in India from Monday to Friday at 8 p.m, has been already running in the channel's feed for The United States for sometime.
Biography series
Hoping to win more viewers here too with this latest dish-out, Narasimhan, though is quick to add that "the channel's most popular show in India so far is the Biography series." Having shown Indian personalities like Mahatma Gandhi, Jawaharlal Nehru and Mother Teresa in it, he is not yet ready to get down to "localising" this segment further.
"We have no such plan to feature at great length Indian personalities as such but from March, we are showing contemporary world personalities in the series," he informs. And those who would fill in for it are Bill Gates, Steffi Graff, Eric Clapton, Stephen King etc.
In March again, the channel would show here another of its popular series, It's Showtime. It is a programme which shows the making of blockbusters, be it films or TV shows. "We shall take a look at the making of famous recent movies like Ocean's Twelve, Charlie's Angels, The Aviator, Friends etc," he adds. In March again, there would be more new series like Barbarians, History's Mysteries, Boy's Toys, Your Date With History, Lifestyle dot TV and The Unexplained.
Besides these shows, year 2005 has already seen three new series in January and two including History's Lost and Found in February.
"We have more things lined up for the second half of 2005," Narasimhan adds in case this is not enough.
Printer friendly
page
Send this article to Friends by
E-Mail
Entertainment
Bangalore
Chennai and Tamil Nadu
Delhi
Hyderabad
Thiruvananthapuram
