ON LOCATION Sivaji and Laya pair up once again for `Adirindayya Chandram', which revolves around the seven-year itch concept.
Laya and Shivaji in a wholesome family entertainer.
Filmdom is all about cashing in on popularity . The promoters of S.P. Creations headed by producer N. Suryaprakash Rao found a dialogue from a popular ad of a paint company major as an apt title for their maiden venture, "Adhirindayya Chandram." And the title has a tag line too `Kotha illu kotha pellam kotha... ' the last word leaves us to guess the mischievous melange that unfolds on the big screen.
The hero's (Sivaji) name is Chandram and the title fitted like a tee to the story. Of course, since the title is derived from a popular caption, it helps to register faster in the minds of the audiences, agrees filmmaker Srinivas Reddy as we step into the by-now familiar house set at Ramanaidu Studios in Nanakramguda.
Laya plays the female lead and she is present on the sets along with Sivaji. They play wife-and-husband, we are told by journalist-turned-production designer Trinath Pedireddla.
The director is shooting a few comedy scenes on the lead pair, Venumadhav who plays a dhobhi, Brahmanandam, Baby Harshitha and a few other artistes. Krishna Bhagawan looked as if he has just walked straight out of a popular television commercial sporting two horns on his head looking every inch funny. He appears throughout the film in the same get up, informs Trinath but not before emphasising that Brahmanandam too sports a new look for a role that he has never played before.
Cinematographer Adusumilli Vijayakumar is adjusting the camera positions and the lighting pattern to capture all the artistes in one frame. It is a continuous schedule that would last till the completion of the shooting part, including the songs composed by M.M. Srilekha. "Hopefully, we plan to complete the shoot by the middle of May," informs Trinath while enjoying chilled watermelon piecesto beat the heat.
Sivaji and Laya listen to the director with total attention. The last time they were together was for that unconventional commercial hit, "Missamma". "Two more heroines too figure in the movie. We will soon be finalising them," says Trinath as M.S. Narayana emerges into the set. He is not required in that particular shot. "M.S. plays the house owner where Sivaji and Laya reside. The film revolves around the familiar concept of the `seven-year itch' in marriage.
The protagonist in the film worries about getting married before marriage. A few years after marriage and after fathering a child, the itch starts working on him and we discussed the consequences in a fun-filled entertainer that leaves a sugar-coated message in the end," smiles Trinath.
Laya has signed two Tamil films recently, besides films opposite Mohan Lal and Mammootty in Malayalam. Taking a brief break in between the shoots, she says that it may turn to be one of her best roles and there are subtle sentimental scenes too in this wholesome entertainer. Sivaji echoes similar views and adds that he is playing a sort of a cranky and flirtatious husband.
The shoot continues in that austere but aesthetically done up house set. A confident looking executive producer K. Srinivas bids us adieu saying they have a sure-fire hit as the theme has a fresh feel in man-woman bonding. Watch out for it in June.
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