Off screen
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Television Swetta `Avantika' Keswani is enthused about her forthcoming crossover flick and small screen comedy show alike.
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telly talk Swetta looks beyond negative roles.
She is not bothered if Ramona Sikand or Avantika bindis are selling like hot cakes in the market. And considers the hate mail pouring in for her character— the mean-to-the-core bahu in Kahani Ghar Ghar Ki, as compliment.
"The portrayal came to me naturally. Not that I am a wicked person. All of us have positive and negative energies. You tend to release the negative energies by playing such roles," she says.
Dressed in a boho chic ensemble in tones of cool sea green at the launch of a restaurant recently, Swetta was much removed from the sari-clad scheming persona from Kahani... . As a model, she has been the face for Fair & Lovely, Pond's and one that launched Opel Corsa and Panasonic before she started acting on small screens. Her current Des Me Nikla Hoga is doing great on the TRP front.
"I started with a serial that happened before Tara. The television boom happened with Kyunki. And a year later I got noticed for my role in Kahani," she observes. "If you are a sensitive human being, you tend to portray that much extra," she adds. Artistes she admires are Rajeshwari Sachdev in Rihayee and Rani Mukherjee in Black. "It is a very difficult role — when you need to shut your senses," she says on the latter.
Southward bound, "I would like to act in Telugu films," she says. Ask her for her kind of role? "Anything but saas bahu," she chuckles. "It has to be jhakaas. It has to be challenging and interesting. I have always asked for different types of roles. The first thing I look for in the morning on the sets is the script. I leave the look to the make up artist," she says.
As regards forthcoming big screen venture, Swetta plays a Kathiawari princess in Kruti Majmudar's The Memsahib. "It is a crossover festival film that will premier in Toronto this September," she explains. She is also happy with the response for Kyunki Ye Hai Hasya Kavi Muqabla that she hosts on Smile TV. "It is aired at 6.30 p.m and is popular in Dubai and UK," she says upbeat at her career graph after she made an exit from Ekta Kapoor's family drama Kahani.
SYEDA FARIDA
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