Riding on a success formula
Manu Remakant
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The key to the success of `Kavyanjali' is its script, says director Kaladharan.
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`Kavyanjali,' a mega-serial telecast on Surya TV, which has viewers glued to the television, is backed by a strong storyline and strong characters.
"I was a bit apprehensive, when the producers approached me with the story. But when they told me that it was successful in all the other languages it was made, I decided to give it a try. The script was good and it was a runaway hit in all the four languages it was made," says the director of the serial, Kaladharan.
Produced by Balaji Telefilms of the saas-bahu serials' fame, this mega-serial deals with the lives of two sisters who get married to brothers. The younger sister is married to the elder brother and elder sister to the younger one. The power struggle at home consumes the family. Priyaraman and Sajitha Beti perform well in their respective roles as Anjali and Kavya. The decision to cast M.S. Thrippunithura in a comic role and comedienne Manju Pillai as the vamp has certainly helped in capturing the interest of the viewers.
Vijayaraghavan, actor, who has essayed some memorable villains on the big screen, dons the role of `the head of the family' to perfection in the mega serial. The right combination of humour, action and sentiments and the excellent work of the artistes have made this serial a cut above the rest.
`Kavyanjali' has finished 240 episodes. More is in the pipeline.
"Our plan now is to complete it in 350 episodes. People want more. No story survives if it begins to bore the audience," he says.It is a balancing act among the producer, artistes and viewers. "You should satisfy the producer initially. But beyond all that I believe in destiny. `Kavyanjali' was destined to win and all the pieces fell into place," he concludes.
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