The next soap on STARVijay
MALATHI RANGARAJAN
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The telecast of AVM's new mega serial, `Aasai,' begins on June 6.
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Love Triangle: Aasai on STARVijay.
For the first time, AVM enters the portals of STARVijay with its mega, `Aasai,' whose telecast begins on June 6. "Talks with the channel have been going on for four years now, the culmination is `Aasai,'" smiles its maker AVM Shanmugham. "Interacting with Deepak Seagal, the programming head of the STAR group, and his team, has been an enriching experience. We are happy doing `Aasai' for Vijay," says Shanmugham.
Family drama
Of late romance has begun making the rounds on the small screen circuit. `Aasai' too will belong to the genre. "Love and parental and sibling affection are feelings that can never get stale. It's how you present them that matters," Shanmugham emphasises. `Aasai,' according to him, has a mature love angle, besides other elements of a family drama, and he is confident that it will win.
Another tearjerker of sorts? "Not really ... it will have elements of sadness subtly projected," says Shanmugham and adds: "Frankly, from grandpa's period AVM has always been known for its melodramas ... so ours will be ones that suit the times."
Stretched
But AVM's `Roja' on Jaya TV and `Geetanjali' on Raj, being stretched to exasperating limits, is a poser he needs to respond to.
"It's fashionable to comment that a mega is being unreasonably protracted ... that's more a psychological stand. When you know that a serial is 400 or 500 episodes old, you tend to feel that it's being prolonged unnecessarily.
We have a clear storyline and work according to it. Sometimes unwittingly certain episodes do get prolonged ... but that's rare.
Ask those who blame the protraction whether they have stopped watching the soap and the answer invariably is `No!' " laughs Shanmugham.
Shanmugham directly oversees two creative tables — scripting and editing. "We make a serial more like a film, with care and diligence. All AVM technicians are from cinema," he says.
Sai Ramakrishna, the seasoned director of AVM's `Innati Ramayanam' that saw a successful 600-episode run on ETV, heads the crew of `Aasai.' The cast includes Prem (the hero of `Kannamma') Vanaja, Rindhiya, Vadivukkarasi and Madurai Rajamani. "We have chosen talented actors who at the same time are not jaded faces on TV," Shanmugham says. Running through Monday to Thursday, on the niche 7.30 p.m. slot, `Aasai,' will present a triangular love story, "with wholesome family appeal," he assures.
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