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For the seniors

Recently, the Capital watched amidst rain play, the launch of a new print magazine called Senior India, a fortnightly in Hindi from the parent group of Senior Builders. `Badalti Soch, Badalta Desh' read the tagline.

Inaugurating the first issue of the political magazine was the renowned literary critic of Hindi, Dr. Namwar Singh. Dr. Singh, (the Founder Chairman of Indian Centre of Indian Languages, Professor Emeritus at the Jawaharlal Nehru University, former Council Member-Sahitya Akademi) gave the perfect advice to the `new parents' of the `baby'. "Beware, for I shall be watching if you deviate from the ideal path," he added in humour.

The magazine in colour, sized like others in the fray, is a fortnightly, priced at Rs.15 per issue. The first issue dated 15 July focuses on the emerging vote bank of Brahmins as a tappable source most parties are discovering suddenly! There's a daredevilry feature on the contemporary dacoit queens of Chambal ravines.

An author of over18 books, Dr. Singh reminisced how overeager people had sounded the death knell of print journalism vis-à-vis electronic media and said Hindi will die before the march of English language journalism.

"Neither happened and we only discover that print and electronic, each is distinct and important. Also, that Hindi now has more magazines standing against only two or so notable ones in English," noted Dr. Singh, asserting that the spoken word could be forgotten but the written word will last.

Alok Tomar who wishes to toe the ideological path of the yesteryears' magazines like Dharmayug, Dinmaan and Ravivar, edits Senior India.

The Founder Chairman of Senior Builders, Vijay Dikshit, also the passion and vision behind this magazine has a strong team in Mukesh Kumar, Kalpana Dikshit (Managing Director) and Alok Tomar.

KIRTI PANDEY

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