Cartoons in the kitchen!
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They are really thinking out of the box
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With the festivities in full swing, Cartoon Network Enterprise - launched in 2001 in India - has decided to cash in by introducing brand identities like the Powerpuff Girls, Dexter and Johnny Bravo in tangible forms. If the Powerpuff girls will smile from apparel, Dexter would be seen on the bed sheets. Kids' favourite characters would also be found in crockery, skateboards, scooters and skipping ropes. Kids can also pick up Beyblade puzzles and action games. "We have signed a licensing deal with Liliput, a major kids' apparel retailer and Bombay Dyeing. We have also tied up with Shoppers' Stop and Pantaloon. There would be a Cartoon Network corner at their outlets," says Jiggy George, Director Cartoon Network Enterprise, India and South Asia.
Design cell
Jiggy shares the Network has a design cell, which will work together with the companies. "We are also launching a Birthday Blast concept in association with an event management company where from music to crockery to balloons everything could revolve around cartoon characters."
That's not all, Cartoon Network that began in 1995, is also launching the home video of the popular series Music Art and Dance (MAD) being aired on its sister channel Pogo.
"The objective is to bring the kid's favourite characters live. They are no longer satisfied with just seeing them to television they want to touch them."
In an effort to extend its network among its patrons, isn't the channel making outstretching the limits of a phoney world? "We believe a kid's best hours are when he watches cartoons. We just want to add to this time."
ANUJ KUMAR
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Bangalore
Chennai and Tamil Nadu
Delhi
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Thiruvananthapuram
