Beauties meet brawn
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Zee Sports has shaped up a team of cheerleaders to draw the crowds to football stadiums.
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We have seen the pit girls in motor racing, though, much to the lament of many, these glamorous dolls are only seen either on TV screens or newspaper pages, in this part of the world.
And if the Schumachers and Hannekens are important for the racing circuit, these girls too, mind you, have no less a necessary job to do on the tracks.
They have to draw the crowd to the venue with well-practised tricks and of course, add a dash of allure to the sport in the process.
And now, right amidst us arrive the Zeebra girls. Not to cheer up the crowd along a racing track but to root for our very own football team at the stadiums. A concept worked out by Zee Sports along with the expertise of ace choreographer Shiamak Davar, the first big platform for this seven-member cheerleader team was the India-Yemen match that concluded the other day in New Delhi.
Says Gaurav Seth, Vice President, Marketing, Zee Sports, "The team danced to a special medley made for the match." Attired in black and white zebra patterned short skirts and body-hugging tops with high boots of the same pattern, these smiling seven have surely managed quite a bit of interest in the India-Yemen match.
"As part of the plans, these girls will cheer the crowd wherever there is a football match played by India. Even in the domestic league , they will very much be there," he confirms. Also, they will do a lot of road shows, promotional activities in various pubs and cinema halls across the cities to drum up support for football.
And be it Yashna Lalla, Divya Singh, Karuna Iyer, Aruna Kadge, Dimple Kotecha, Komal Sharma or Hansika Biscuitwalla, all of these bright and breezy beauties are dance teachers at various schools run by Shiamak Davar in Mumbai.
SANGEETA BAROOAH PISHAROTY
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