GV Films’ ‘Mayavi’ nominated for Seoul Drama Awards
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‘Mayavi,’ the first 3-D TV serial, is the only Indian nominee in the Special Prize Category.
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Global appeal : Mayavi
The production house, GV Films Limited, has come up trumps again and this time it is in the international arena. ‘Mayavi,’ the first 3-D television serial, is the only Indian nominee in the Special Prize Category at this year’s
Seoul Drama Awards (SDA).
The SDA 2007 has attracted 130 entries in 20 categories from some of the leading international production houses including India, of which 34 have been short-listed for nominations.
Nominated in the Special Prize Category, GV Films shares space with some of the leading production houses from Sweden, Russia, Jordan, Philippines and Sri Lanka. A quick browse through the categories and nominees tell the true story of its pan global appeal and popularity.
Mammoth venture
It all started hardly a year and half ago, when GV announced that it was venturing into a live action 3-D serial for television. Critics had almost written it off scorning the viability and enormity of such a mammoth venture.
But in its own inimitable style, GV bounced back by telecasting ‘Mayavi,’ a 26-weekly serial on Jaya TV within nine months of undertaking production work. Soon GV took ‘Mayavi’ to Kairali TV and Kerala, where it is currently on air.
Then in June, SDA called for entries from across the globe to showcase television dramas of substance and creativity. Then the Korean Broadcasters Association invited GV Films on board to be a special participant at the Broad Cast World Wide 2007 (BCWW).
‘Mayavi’s’ quality of production, style, size and growing popularity has been attracting newer territories.
Consequently, GV Films Limited has already finalised telecasting of ‘Mayavi’ in Telugu with a leading channel and it is slated to go on air in October, this year.
Negotiations are also on to telecast the serial in other languages such as Marathi, Gujarati, Rajasthani, Bengali and Hindi. GV Films also received offers from some of the South-East Asian Television Channels that wish to telecast it in their respective languages. GV Films wants more content that is creative and of substance, for which it has tied up with some of the leading regional, national and international television channels.
With so much on the anvil, GV Films is expected to rake in big bucks and accrue a revenue of over Rs. 50 crore in the coming year.
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