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Now dress up like Parvati!
Sakshi Tanwar as Parvati
Star India Private Limited, through its newly formed Licensing & Merchandising Division, has entered into a License arrangement with Big Bazaar to launch a collection of ethnic wear comprising sarees, salwaar-kPurtas and ready-to-stitch suits und
er the brand Star Parivaar.
The Star Parivaar collection draws inspiration from the famous soaps on Star and brings together colour palettes, designs and styles into an exclusive range created by designers. The range comprises 250 styles which will be launched in dedicated Star Parivaar boutiques across all Big Bazaar outlets in the country.
Commenting on the launch, Uday Shankar, CEO Star India Private Limited, said, “The Star Parivaar product range has been designed keeping in mind the aspirations of the Indian woman and empowers them with a choice of contemporary tradition. The collection is fashion forward and highly embellished, combining the best of textile heritage and cutting edge fashion, at value price points.”
Style and glamour
Kishore Biyani, Group CEO, Future Group, , “Our association with Star will now help us offer Indian women a new opportunity to enrich their life with fashion and style with our motto of doing so at realistic and affordable prices.”
Nanette D’Sa, Senior Vice President, Licensing & Merchandising said, “Star Parivaar is a world that women across India experience through their loved characters like Tulsi, Parvati and other iconic protagonists and families, culminating in a much awaited annual Awards show. Further, to fulfil the need of the Indian woman, this world has been extended to a range of merchandise. This merchandise reflects the spirit of style and glamour that is unique to Star. A team of design specialists and stylists at Star have put together the inspiration for the range, complete with a trend guide, style and silhouette directions, brand-packaging and a visual merchandising programme. This is the first effort of its kind at brand licensing in the country.”
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Friday Review
Bangalore
Chennai and Tamil Nadu
Delhi
Hyderabad
Thiruvananthapuram
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