Chennai and Tamil Nadu
Savouring beginner’s luck
Y. SUNITA CHOWDHARY
Fresh new faces hope to add a new flavour to Telugu movies.
It’s a win-win situation as girls are more fashionable, less inhibited, have the right attitude
Winners all Newcomers like Hansika Motwani are turning turnstiles.
The year 2008-2009 will see the camera lovingly linger on the debutant. The past six months have seen several young men and women take a bow on the silver screen as the Telugu film industry experimented with different genres. While the production of films has gone up considerably, the number of mainstream top stars remains the same. And, they are selective about the films they do. Director Chandra Siddartha feels a film like Happy Days has thrown up a new world of opportunities. Also, with so many satellite channels coming up and corporate companies investing in films, people find it a lucrative place to work in.
Tamanna’s debut film Sri didn’t do much but Kammula brought out the effervescence and innocence in her. Former child artiste Hansika Motwani made her place under the sun with her first film in Desa Muduru and is improving with every film. She neither has dates nor is willing to compromise on her remuneration. Kajal didn’t have to work too hard either, she’s now working with happening directors and banners. While Bhavana (Ontari) and Kaveri Jha are struggling, a relative newcomer, Sonia, is soaking in good publicity for Vinayakudu.
Swati, the small tube anchor, has worked as Trisha’s sister in Aaadavari Matalaku Ardhale Verule. Now the cherubic girl will be seen as a heroine in Indraganti’s Asta Chemma. There is Gayatri Rao (Appu) of Happy Days who’s slimmed down and appears in a sari in Kodi Ramakrishna’s latest movie. Snehal Ullal, Adithi Sarma, Sonal Chauhan bring in a whiff of fresh air in Ullasanga Utsahanga, Gunde Jhallumanandhi and Rainbow, respectively. Suhani is yet to get her right film. Swetha Prasad, Model Megha Burman’s (of Bru ad fame) first Telugu film, Ankit Pallavi and Friends, is being directed by Hari Yelleti.
It’s just not the Hindi film industry, there are dynasty kids in the Telugu industry as well. Ramcharan Teja was cleverly packaged in Chiruta, Sushant just about managed in Kalidasu and there are more like Rana (Ramanaidu’s grandson), Naga Chaitanya (Nagarjuna’s son), Kyttu (M.L. Kumar Chowdary’son) looking to make a mark. Director Kodandarami Reddy’s son Vaibhav made a confident debut in Godava and Brahmanandam’s son Gautam whose first film was Pallaki Lo Pellikooturu is returning after a complete makeover. Sravanti Ravikishore’s nephew Ram is ruling right now with Ready after having proved his mettle in Devdas and Jagadam.
Yasho Sagar is the son of a Kannada producer and is set to charm Telugu audiences in Ullasanga Utsahanga. All the above will get their dream launch but only up to a point. The kind of work they do will determine their future. Teja, meanwhile, has already found a newbie for his next project, Keyka. Nikhil’s Call Center is yet to release. Nani, who worked as a radio jockey with World Space Radio and was quite popular as ‘Non-Stop Nani’, has been picked as the main lead in Asta Chemma. Srinivas Avasarala from the USA could spring another surprise. Sindura Gadde and Rohit Khurana’s Sangamam released recently but the actors need to step out of the line and play to their unconventional strengths. Actress Sangeeta’s brother Parimal is being introduced by Kanmani in Lechipodama, a love story with a difference. Apparently, this will be Sandhya’s debut as a heroine in a straight Telugu film. Be it the star sons or the ordinary strugglers, all of them have to work really hard to make it to the top before being coroneted the new prince or princess, as the case may be.
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