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More than glamour to two fashion shows
A model displaying an outfit by designers Ashima and Leena Singh on the last day of the Lakme Indian Fashion Week 2002 in New Delhi, August 8, 2002.
THE FASHION industry appears to have adopted Delhi as its capital with two of India's most fashionable events - Dsyn 2004 and Lakme India Fashion Week - choosing this city as their venue. And as glamour comes visiting the city, fashion pundits say that this indicates a growth in the industry.
While the two events - to be held barely a month apart - might take the edge off glamour, a senior professor at the National Institute of Fashion Technology, Asha Baxi, asserts that both are equally important for the industry. "While LIFW is label driven, Dsyn 2004 is more process driven. But both are trying to give a platform to the Indian fashion industry. The focus in the latter is more on the value integration chain. But glamour is equally important to the business of fashion. After all, that's what fashion is all about," she says.
Being held for the first time, Dsyn 2004 - organised by National Institute of Fashion Technology with support from the Union Ministry of Textiles - is all ready to take over the city from March 29 while the week-long LIFW will be held from April 29 onward.
And while the fashion industry is busy debating whether both events might turn out to be similar, Sanjay Gupta of NIFT says: "Dsyn 2004 is more about showcasing the different sectors of the industry. We are trying to showcase the fashion design capability of India which is from fabrics, to designing and manufacturing. And we are trying to do this by bringing the designers in direct contact with the manufacturers."
" Each participating manufacturer has been linked with a fashion designer and textile designer. "The idea is that all sectors can be in touch with and meet each other's requirements," he explains.
Though a number of fashion shows have been planned for the three days, unlike LIFW, they would not be designer specific, but specific to a particular apparel sector like formal wear, beach wear, denim and street wear.
"LIFW is more about designers trying to establish a brand and showcase a sample of their creativity on the ramp. But we are not looking at designer image. This is more from the side of the industry - from the fibre to the finished product," says Mr. Gupta.
Though only a couple of Fashion Design Council of India members would be participating in Dsyn 2004, executive director, FDCI, Vinod Kaul says that most of the fashion industry is looking forward to see how the event shapes up. "The emphasis as we understand is on the variety of textiles and fabrics. For designers it would be a good occasion to find out what's available in the market. It is also the right place for them to meet the manufacturers," he says.
By Anjali Malhotra
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