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Saturday, Mar 13, 2004

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Designer garments on sale

IT DOESN'T get better than this. India's fashionable best and at a discount. And while you upgrade your wardrobe, you could also be helping out the needy.

The annual mega-designer sale organised by the Fashion Design Council of India is back in Delhi and offering designer garments at a heavy discount. To be held this week-end - March 13 and 14 - at the city's very own Lutyens' Lounge at Parkroyal Hotel, the sale will display pret garments from 16 leading designers of India including Satya Paul, Malini Ramani, JJ Valaya, Manish Arora, Shantanu and Nikhil, Payal Jain, Monisha Bajaj, Nahid Merchant, Priya Awasty, Pravesh and Jai, Anjana Bhargav, Gauri and Nainika Karan, Varun Bahl, Purnima Bagai and Paresh Lamba. The sale would feature designer garments in the price range of Rs. 1,000 to Rs. 10,000 at a flat 30 per cent discount on the original price on all garments. And keeping up with the tradition of the past years, five per cent of the sale proceeds from the event will go towards charity. In the past, proceeds from the sales have been donated to Divya Chaya Turst in Kolkata, Observation Home, Mumbai, and also for the relief fund of Gujarat Earthquake victims.

An attempt to reach out to the largest possible consumer base, the events would offer both Spring - Summer and Fall-Winter creations. "The FDCI annual designer mega-sale is part of our effort to make affordable fashion pret accessible to the consumers. With the introduction of pret labels by various leading designers, fashion design labels today are no longer restricted only to the elite. With the reduction in the price brackets, designer pret is gradually finding its way in the wardrobes of more and more Indian consumers. The FDCI annual designer mega-sale offers consumers in Delhi a choice of garments from a large number of designer, all available under one roof and a at heavy discount of 30 per cent,'' says the executive director of FDCI, Vinod Kaul.

By Anjali Malhotra

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