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Two new serials on Star Plus
Sameer Nair (right) and Deepak Segal of Star India Private Limited addressing a Press conference on their forthcoming serials in New Delhi on Monday.
UNADULTERATED ENTERTAINMENT is the key to high TRP ratings. Bearing this in mind, Star Plus channel will be launching two soap operas -- "Karma--Koi Aa Rahaa Hai Waqt Badalney" and "K. Street Pali Hill'' -- later this month.
As Ekta Kapoor is one of the contributors to the Star Plus success story, these two serials are also from the Balaji Films stable and provide humour, suspense and melodrama with edge-of-the-seat special effects.
The Chief Operating Officer of Star India Private Limited, (SIPL) Sameer Nair, concedes that "Kyunki Saas Bhi Kabhi Bahu Thi" type of serials overshadow social problems plaguing society. "Entertainment is what the viewers are looking for at the end of the day. We do show social issues but things like "saas-bahu'' rivalry overshadow them. The Hindi film industry has two types of cinema: commercial and parallel. I am all for the commercial one."
The Creative Director (Content and Communication) of SIPL, Shailja Kejriwal, acknowledges that the serial "Kashmakash" that dealt with social issues did not do well even though it was compered by the effervescent Renuka Shahane.
The inspiration for "Karma--Koi Aa Rahaa Hai Waqt Badalney" has been derived from Lord Vishnu's tenth avatar, but in order to make it look more contemporary the protagonist is much like the Spiderman. He wears masks, does death-defying stunts even as he is blessed with supernatural strength.
"He is a college-going guy who has a girlfriend. One fine day he gets supernatural strength. He starts seeing things which normal people cannot and starts hearing what normal ears cannot hear."
The other serial, "K. Street Pali Hill'', takes the viewers through the bold and beautiful world of three friends and their families, the story unfolds when the couples decided to refurbish an outhouse. The interior decorator arrives and then follows a spate of mysterious incidents... .
Photo: R.V. Moorthy
By Madhur Tankha Photo: R.V. Moorthy
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