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Turning the spotlight on the world of sports
The team behind `Footprints 2004'
MEDIA IS their cup of tea. It could be their bread and butter tomorrow.
On the threshold of a media career, the students of the Pune-based Symbiosis Institute of Mass Communication (SIMC) are just breaking out of their cocoons. And they want to make a splash, tell the world that they are about to arrive in big, bold letters!
No more guesswork.
Here's what the students would like to tell us without much ado: Their annual initiative, "Footprints 2004," will come alive at the city's ING Vysya Hall, Mahatma Gandhi Road, on October 27.
Titled "Running Commentary: The role of media in sports," the event should generate some interest in the whacky world of sports writing.
Active speakers
Gearing up, the students have roped in some pretty active speakers: Vedam Jaishankar, author of Rahul Dravid— A biography; Saad bin Jung of The Asian Age; Maya Sharma of NDTV; Ramesh Jude Thomas, CEO, Equitor (an alliance of Interbrand); M. Suku, National Director, Broadmind; and Kalyan Ashok of The Hindu .
The seminar unveils itself in four sessions: Sell-A-Brity, Sports Desk, Fame Game and a session by Harry Boniface Prabhu.
Sell-A-Brity will focus on questions such as is the media responsible for creating celebrities or is it their performance alone, and the role of public relations in sports.
`Sports Desk'
Changing trends in sports journalism will be the focus of the session on "Sports Desk."
"This module will talk about the changes undergone in print and television media with specific reference to enhanced coverage of sports events, personalities and features on the sports genre as a whole," says Sushmitha Rao, the event's coordinator.
Fame Game will explore media's responsibility in sports. A panel discussion will address issues such as "Does the media make or break a sport?" "Media's responsibility towards the promotion of all sports," "Media's inadequate coverage of junior-level sport" and "Women in Sports."
Paraolympics bronze medallist Harry Boniface Prabhu will share his experience with the audience in a separate session. For more details on the event, call Ms. Rao on 9886278608 or email: footprints_bangalore@r ediffmail.com But why sports journalism and why Bangalore?
Now, Bangalore is home to big names in sports including Mahesh Bhupathi, Rahul Dravid, Aparna Popat, Anil Kumble, Prakash Padukone, Nisha Millet and Javagal Srinath. A reasonable seminar in a reasonable city, should we say?
By Rasheed Kappan
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Life
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Thiruvananthapuram
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