Life
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Thiruvananthapuram
Power of advertisements
At a screening of advertisements by the Cochin Advertising Club in Kochi on Saturday.
A car screeches to a halt at a traffic intersection. The driver opens the door and puts his right foot on the ground. The vehicle speeds off when the light turns green and takes a turn to a parking bay for two-wheelers.
This is the television advertisement of a sporty, compact car manufactured by a leading global brand. It was among the 150 advertisements shown as part of the 10th anniversary celebrations of the Cochin Advertising Club on Saturday.
Commercials from around the world were chosen on the basis of their popularity and the influence they had among viewers.
Another commercial was aimed at highlighting the strength and durability of a ballpoint pen. An angry person who writes a letter uses the pen to drill a hole in an aluminium milk can. His attempt at opening the can with another pen fails. The message, "beware of imitation", pops up on the screen.
"This proves that people prefer light-hearted advertisements with a tinge of humour. Advertisements should also be able to put across messages clearly," said Ajit Yohannan, joint secretary of the club.
"The theme of the event was `Lift with caution'. It was to convey the message that Indian companies can take a cue from the ideas in the commercials, taking care not to copy," he said.
By John L. Paul
Photo: H. Vibhu
Printer friendly
page
Send this article to Friends by
E-Mail
Life
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Thiruvananthapuram
|
