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Spotlight on ads
They may be short, but they happen to be spots that have not just set cash registers ringing across the world but also become a part of advertising history over the years. And this week will give the Capital's ad lovers a chance to take a peek at publicity spots that go beyond product selling.
As part of the ongoing International Francophonie Day celebrations being organised in the city by Alliance Francaise de Delhi, ad lovers will get a chance to enjoy two hours of rib-tickling ads. To be screened at the M.L.Bhartia Auditorium of Alliance Francaise de Delhi on March 18, "The Night Of The Ad Eaters'' is an attempt to take a look at the "socio-cultural economic panorama of different countries'' through the medium of ads. Showcasing two hours of exclusive and unpublished spots with English subtitles, the event will alternate old and new films and great classics with innovative and creative spots.
The brainchild of the film institute, Jean Marie Boursicot, that developed a tour around French-speaking countries to capture the diversity of the French-speaking world as seen by advertisers, the ads will showcase the peculiarities of the language, everyday life in these countries, and their evolution.
A journey to different parts of the world to discover the language in a completely new way, this particular film screening also promises to keep its audience in good humour, what with the spots being mainly hilarious ones.
By Mandira Nayar and
Lakshmi B. Ghosh
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Life
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