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New programmes to cool kids this summer
PHOTO: S. SUBRAMANIUM
BONANZA FOR KIDS: Ian Diamond, Sr. Vice President and GM Turner Entertainmant Networks Asia, along with Anshuman Misra, MD Turner International India, at a press conference to announce the new shows coming up this summer on Cartoon Network and Pogo channels in New Delhi on Tuesday.
T keep children entertained this summer, India Cartoon Network and Pogo, the leading children's television networks, are coming up with a riveting line-up of brand new programmes and nine blockbusters including a 2-D animation film, "Vikram Aur Betaal".
While the two Indian productions, "MAD" (Music, Art and Dance), "Bam! Bam! Bam! Gir Pade Hum", will be premiered on Pogo on April 24 and June respectively, Cartoon Network will on May 20 launch an adventurous series, "Beyblade", that revolves round a young martial arts student who harnesses the mystical powers of spinning tops. Announcing this in the Capital on Tuesday, the senior vice-president and general manager of Turner Entertainment Networks Asia, Ian Diamond, said: "While MAD combines entertainment with learning and seeks to uncover creativity and positive thinking among kids, `Bam! Bam! Bam! Gir Pade Hum' is a humorous game show that provides a mix of physical challenges and comic moments. The phenomenally successful `Harry Potter and The Chamber of Secrets' will also be shown."
On the need to make programmes based on the Indian story-telling heritage, the managing director of Turner International India, Anshuman Misra, said that Cartoon Network wants to reach out to audiences throughout the country. "Vikram Aur Betaal" promises to take children on King Vikramaditya's adventurous journey to capture a ghost from the forest. Produced by Hyderabad-based Green Gold Studio, the animation film will be aired in both English and Hindi.
Mr. Misra informed that Indian television viewers above the age of 15 years are watching more of Turner Entertainment Networks' two animation channels than even English news channels.
"In India, Cartoon Network enjoys the No. 1 position with a 60 per cent market share, while Pogo ranks second with a 17 per cent channel share," added Mr. Misra.
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Life
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